We examine this trade-off between granularity and flexibility in subgoals in a preregistered, large-scale field experiment (N = 9,108) conducted over several months with volunteers at a national crisis counseling organization. However, making goals more granular often involves reducing the flexibility provided to complete them, and recent work shows that flexibility can also be beneficial for goal pursuit. Ībstract: Research suggests that breaking overarching goals into more granular subgoals is beneficial for goal progress. Milkman, Angela Duckworth (2022), A Field Experiment on Subgoal Framing to Boost Volunteering: The Trade- Off Between Goal Granularity and Flexibility, Journal of Applied Psychology. Influenza vaccination rates and could be a scalable approach to increase vaccination more broadly.Īneesh Rai, Marissa A. Performing messages described the vaccine as “reserved for you.” None of the interventions performed worse thanĬonclusions: Text messages encouraging vaccination and delivered prior to an upcoming appointment significantly increased To a 3.1 percentage point increase (95% CI, 1.3 to 4.9 P <. The top performing text message described the vaccine to the patient as “reserved for you” and led On average, the 19 interventions increased vaccination relative to control by 1.8 percentage points Among the interventions, 5 of 19 (26.3%) had a significantly greater vaccination Varied in their format, interactivity, and content. Interventions: Patients in the 19 intervention arms received 1-2 text messages in the 3 days preceding their appointment that Setting: Two health systems in the Northeastern US between September 2020 and March 2021. 324-332.Ībstract: Purpose: To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin Volpp, Angela Duckworth (2022), A Randomized Trial of Behavioral Nudges Delivered through Text Messages to Increase Influenza Vaccination Among Patients with an Upcoming Primary Care Visit, American Journal of Health Promotion, 37 (3), pp. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Bogard, Alison Buttenheim, Christopher F. Lee, Jake Rothschild, Modupe Akinola, John Beshears, Jonathan E. from Harvard University’s joint program in Computer Science and Business. Katy received her undergraduate degree from Princeton University (summa cum laude) in Operations Research and Financial Engineering and her Ph.D. She is a repeated recipient of excellence in teaching awards from Wharton’s undergraduate and MBA divisions, and in one particularly proud moment was voted Wharton’s “Iron Prof” by the school’s MBA students for a PechaKucha-style presentation of her research. Katy frequently writes op-eds about topics related to behavioral science, and her writing has appeared in The New York Times, The Washington Post, The Economist and Scientific American. Department of Defense, 24 Hour Fitness and the American Red Cross. She has worked with or advised numerous organizations on behavior change, including The White House, Google, Walmart, Humana, the U.S. She is an associate editor at Management Science, where she has handled manuscripts about behavioral economics since 2013. She has published dozens of research articles in leading academic journals such as Nature and the Proceedings of the National Academy of Sciences, and her findings are regularly covered by major media outlets. Katy is the former president of the Society for Judgment and Decision Making, a TEDx speaker, an APS Fellow, and the host of Charles Schwab’s popular behavioral economics podcast, Choiceology. The New York Times also named her bestselling book How to Change: The Science of Getting from Where You Are to Where You Want to Be one of the eight best books for healthy living in 2021. In 2021, Katy was named one of the world’s top 50 management thinkers and the world’s top strategy thinker by Thinkers50. To that end, she co-founded and co-directs the Behavior Change for Good Initiative. Her research explores ways that insights from economics and psychology can be harnessed to change consequential behaviors for good, such as savings, exercise, student achievement, vaccination and discrimination. Dinan Professor at The Wharton School of the University of Pennsylvania and holds a secondary appointment at Penn’s Perelman School of Medicine.
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